Regional Sales Manager


Job Summary by the Career Balance Team:

An international beer brand is looking for a Regional Sales Manager in Scotland to act as a brand ambassador and increase growth within targeted outlets. The ideal candidate should have a sales background and extensive experience in the drinks industry, particularly in the on-trade market. Previous experience in the beer and brewing industry is desirable but not essential. The Regional Sales Manager will be responsible for selling and negotiating new distribution, building long-term trading relationships, and identifying sponsorship and promotional opportunities. The candidate should be results-focused, have good communication and teamwork skills, and be willing to travel and work evenings and weekends.

Job Description:

Regional Sales Manager – International Beer Brand – Scotland – Up to £35k

My client is one of the most popular International Beer Brands which is highly represented across the world. The client boasts a fantastic range of beer along with a ground breaking sustainability message. The company pride themselves on the quality of the product and their message to “go green”.

They are currently seeking a Regional Sales Manager to join their Scottish team, to act as a brand ambassador and increase growth within targeted outlets. The Regional Sales Manager will be responsible for building the brand with key customers, identifying quality, distribution, driving throughputs and growing visibility.

The ideal Regional Sales Manager will be very people focused, have a flair for sales and a passion for all things beer and beverage.

Regional Sales Manager responsibilities include:

  • Selling and negotiating new distribution in the on-premise with predominantly independent free-trade and leased/tenanted channels.
  • Building long-term trading relationships with the key volume and image accounts.
  • Working closely with third party suppliers and wholesalers.
  • Executing activity to support UK-wide leased and managed customers.
  • Delivering brand education & training to supplier, retailer and consumer
  • Qualitative selection and development of customers.
  • Identifying effective and beneficial sponsorship and promotional opportunities.
  • Feedback of customer opportunities and competitor threats.

The Ideal Regional Sales Manager:

  • The candidate MUST come from a Sales background and have good knowledge of the drinks industry.
  • Must have extensive experience for winning new business in the On-Trade market.
  • Previous experience of the beer and brewing industry is desirable but not essential.
  • An excellent understanding of On-Trade channel (bars, hotels, restaurants).
  • Must be results focused with good communication and teamwork skills.
  • Must be prepared to travel and work evenings and weekends when required.

If you are interested in having a chat about this role, please forward updated CV’s to

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Location: Scotland

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