CareerBalance Qualified Career Coaches London

Sarah Fraser, BA (Hons)

Professional Certified Coach, International Coach Federation
Diploma in Personal Performance Coaching
NLP Master Practitioner
MBTI certified
BA(Hons) Business & Languages (specialising in Marketing)

How I can help you

A successful career is based on one that aligns with your values, passions, personality and interests, not by the opinion of others. Your success should be defined by your views, and not by others. In order for you to get to this point, you must become aware of what is really important to you and what you are passionate about. Only then can you have a career which truly reflects your values, personality, strengths and interests.

I help you do this by using a combination of non-directive coaching and other tools. I then provide you with support to help you build a career that truly works best for you. I am particularly passionate about helping you with personal branding, authentic leadership and workplace wellbeing.

Sector expertise:

  • High Tech
  • Consumer Electronics
  • Manufacturing
  • Semiconductors & Software
  • Advertising, PR, Event Management

Roles covered include:

  • Marketing Communications
  • Branding & Brand Management
  • Advertising Managers/ Directors
  • Public Relations Managers/ Directors


I am a qualified career and leadership coach and also hold a Professional Certified Coach Certificate from the International Coach Federation. My career has included working for Philips, the global health technology company. Here I helped subsidiary companies with their marketing and communications in the UK, USA and in the Netherlands.