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Store Manager

The White Company

Chrissie Rucker founded her company in 1994 with the vision of creating stylish, white, designer-quality home items that offered exceptional quality at outstanding value. She prioritised simplicity and aimed to ensure that customers were central to the business, receiving a superior shopping experience. This commitment to quality and customer satisfaction has been a defining characteristic of the brand since its inception.

Our Story

From its inception in 1994, Chrissie Ruckers vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money. In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything and provided with a second-to-none shopping experience -…

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