Head of Marketing (Theatre)

The Head of Marketing at Runaway Entertainment is tasked with developing and executing marketing strategies for productions in the West End, on tour, and internationally. Responsibilities include overseeing campaign strategy from conception to execution, managing external agencies, and executing digital marketing efforts. The role requires effective budget management and collaboration with stakeholders. Candidates should have at least three years of theatre marketing experience, strong time management skills, and excellent communication abilities. Proficiency in Microsoft Word and Excel, along with a keen eye for detail and a sense of humour, are essential for success in this position.

Job Overview

The Head of Marketing is responsible for the leading, developing and execution of marketing strategies across the shows that Runaway Entertainment produces in the West End, on tour and internationally.

Main Duties and Responsibilities

Production specific

• Develop and lead on strategy and execution of each production’s marketing campaign from conception, branding to opening and running.
• Managing external agencies in execution of each campaign, including digital marketing agencies and copy management.
• Timely and effective execution of social, online, MailChimp e-mail marketing campaigns, ensuring data is used to measure success, and reporting on effectiveness of campaigns.
• Managing show marketing budgets, including phasing and splitting budgets to appropriate channels.
• Develop and maintain good working relationships with key stakeholders and creatives for strategy and approvals.
• Produce forecasts and plans to help longer term strategy where appropriate.

Person Specification

• At least three years experience working in theatre marketing with a proven track record of leading on campaigns.
• A proven commitment and interest in theatre
• Excellent time management skills with the ability to work with a varied and heavy workload and to juggle competing priorities
• Ability to work within budgetary constraints
• Excellent written, numeracy and verbal communication skills
• Advanced skills in Microsoft Word and Excel spreadsheets and use of the internet
• Tact, diplomacy and discretion
• Eye for detail and accuracy
• A sense of humour