Digital Marketing Manager

Job Summary by the Career Balance Team:

A food and beverage provider is seeking a Digital Marketing Manager to join their team. The successful candidate will be responsible for shaping the company’s marketing strategy and driving successful outcomes. Key responsibilities include developing strategies to increase website traffic, managing digital assets and agency relationships, driving campaigns for awareness and lead generation, and enhancing website usability and conversion rates. The ideal candidate will have a strong academic background, at least 4 years of B2B digital marketing experience, and proficiency in various digital marketing tools and platforms. The role offers a salary of £40,000 – £45,000 plus performance-based bonuses and other benefits.

Job Description:Digital Marketing Manager
Salary: £40,000 – £45,000 + Performance based bonus
Location: Milton Park (Relocation to Berinsfield by April 2024)

Join our client an industry-leading food and beverage provider! Our client operates across Oxfordshire, London, Birmingham, Reading, and nationwide through partner companies. Renowned for exceptional service, they’ve consistently achieved double-digit growth. With plans to double in size in 3-5 years, they seek an enthusiastic Digital Marketing Manager experienced in B2B to drive success.

About the Role:
As the Digital Marketing Manager, you’ll play a pivotal role in shaping the company’s marketing strategy. This hands-on position demands a confident, strategic thinker capable of driving successful outcomes. Collaborating with internal and external stakeholders, you’ll work closely with Directors, Department Managers, and Digital Agencies (SEO, PPC, Website, Email Marketing).

Role Overview:
Develop strategies to increase website traffic
Manage digital assets and agency relationships (SEO, PPC, Email Marketing, Website)
Drive campaigns for awareness and lead generation
Identify and bridge content gaps on the website
Conceptualize and execute Email Campaigns for new customer opportunities
Enhance website usability, content, and conversion rates
Achieve KPIs aligned with growth objectives (e.g., lead generation)
Track, report, and optimize marketing performance channels
Manage Digital Marketing budget, forecasting, and ROI
Evaluate the competitive landscape and market conditions
Lead digital initiatives, capitalizing on new trends

Qualifications and Skills:
Strong academic background (2:1 degree or above)
4+ years of B2B Digital Marketing experience
Proficient in Google Ads / Bing, Facebook Ads, Analytics, Tag Manager, Search Console
Google Ads / Analytics certifications are advantageous
Experience managing PPC, SEO, eCRM, and Email Marketing agencies
Website project management from concept to execution
Up-to-date on Digital Marketing concepts and best practices
Highly IT literate and analytically minded
Experience in email database growth and marketing
Excellent analytical and communication skills
Passionate about Marketing and sharing knowledge
Comfortable in a demanding, fast-paced, yet friendly environment

Benefits:
22 Days holiday per annum + Bank Holidays
Performance based bonuses
Friendly team
Free parking
Food available onsite
Free tea and coffee

For more information, contact Harry at our Didcot branch.Location: South East, Abingdon