Digital Marketing Lead

Job Summary by the careerbalance.co.uk Team:

90Job Description:Role: Digital Marketing Lead
Location: Leeds, LS15 8GB (with hybrid working after completion of training)
Salary: £40-£45k pa plus extensive benefits
Contract type: Permanent
Employment type: Full time
Working hours: Monday to Friday, 40 hrs pw
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 20 years’ experience, helping over 750,000 patients in England manage their NHS prescriptions from request through to delivery.
What’s in it for you?
Occupational sick pay
Enhanced maternity and paternity pay
Contributory pension
Discounted insurance (Aviva)
Employee discount site
Discounted gyms
Employee assistance programme
In-house mental health support
Free onsite parking
Health and wellbeing initiatives
Social events throughout the year
Cycle to work scheme
Green car scheme
Registration fees paid (GPhC, NMC, CIPD etc)
Long service bonus
Refer a friend bonus
Blue light card
Hybrid working
Commitment to CPD/training
25 days annual leave increasing with service
Discounts & Exclusive offers at The Springs, Leeds
25% Discount & health & beauty purchases
What you’ll be doing?
This is an exciting opportunity for a marketer to join the UK’s biggest online pharmacy. In the role of digital marketing lead you will think data first and have a growth mindset with a strong commercial focus. You will has be strategic, creative and have the ability to build solid. Collaborative relationships. Your role will include the following:
Planning and executing all digital marketing – including PPC, Paid App, Leadgen and other test channels through both agencies and internal teams
Measuring and reporting on performance of campaigns and assessing against goals (traffic. CVR and CPA)
Supporting monthly and annual planning with robust, insight-based recommendations
Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix
Identify trends and insights to optimise spend and performance
Use a range of analytical tools to evaluate end-to-end customer experience across multiple channels and customer touch points
Management and measurement of digital and website performance against KPI’s
Maintain GDPR compliance across all digital acquisition activity
Who are we looking for?
5 years’ experience in digital marketing
Experience managing large budgets
PPC/PaidApp experience
Degree level qualified
Expert knowledge in GoogleAds, GA4, Firebase and Excel
Strong attention to detail/accuracy and able to manage multiple tasks and projects simultaneously
Complementary analytical and creative ability
Growth mindset and able to push boundaries/challenge the status quo
What happens next?
Please click apply and if we think you are a good match, we will be in touch to arrange an interview.
Applicants must prove they have the right to work in the UK.
All successful applicants will be required to undergo a DBS check.
Unsolicited agency applications will be treated as a gift.
#INDHPLocation: Leeds