Copywriter (FTC)

As the UK’s leading Social Enterprises, we’re here to change lives for the better.  Through our Group of specialist companies, Places for People create and manage homes, deliver vital services, and support thriving, healthy Communities across the country.  At Places Leisure – one of more than 20 companies in our Group – we help Customers […]

As the UK’s leading Social Enterprises, we’re here to change lives for the better. 

Through our Group of specialist companies, Places for People create and manage homes, deliver vital services, and support thriving, healthy Communities across the country. 

At Places Leisure – one of more than 20 companies in our Group – we help Customers live well by making health and wellbeing accessible to everyone. We operate over 100 leisure centres across the UK, and we’re committed to creating happy, healthy, and inclusive Communities where people feel empowered to be more active, more often. 

We’re not your typical organisation. Just as we care deeply about our Communities, we care about our People too. You’ll be supported, appreciated, and recognised for the part you play. At Places Leisure, you’re never just a number – you’re part of something bigger. 

So, what are you waiting for? Join a Community that puts People First. 

More about your role  

In this role, you’ll create compelling written content to promote our products, services, and brand story across all internal and external channels. You’ll ensure that all messaging is intuitive, user-focused, and aligned with our brand to boost engagement and conversion. You’ll develop relevant, compliant, and consistent copy throughout the Customer journey while pitching innovative solutions to meet campaign goals. Regularly reviewing performance, you’ll optimise campaigns to achieve maximum impact. You’ll stay up to date with content best practices, especially on social media, and work closely with designers to test new content approaches. You’ll also develop design and content guidelines that align with the brand and ensure high-quality, on-budget work. 

Although this role is advertised in Birmingham, you will primarily be working from home with business related travel when required. To be considered, candidates must be within a commutable distance of Birmingham. Please be advised this role is a FTC until 30th June 2026

Essential experience and skills 

• Strong creative, advertising, copywriting, and editing expertise 
• Experienced in crafting content for direct mail, emails, SMS, social media, and video 
• Skilled in creating product and service copy for websites, app development, and portals 
• Strong stakeholder management skills, with the ability to collaborate, influence effectively and adjust language and tone based on audience and situation 
• Strong multitasking skills – you’ll be working across multiple campaigns and tasks at any given time 
• To be considered you will need to be within a reasonable distance of Birmingham. 

More about you  

You’re a confident communicator with a strong creative eye and a way with words. Whether it’s writing for social media, email, video, or websites, you know how to craft content that connects with people. You’re comfortable switching up tone and language to suit different audiences and channels, and you understand how good content and design work together to shape great experiences. 

You’ve got experience writing product and service copy, as well as creating campaigns across direct mail, SMS, and digital platforms. You’re familiar with SEO and UX principles, and ideally, you’ve worked with tools like to keep projects running smoothly. 

You’re not just a creator—you’re also a collaborator. You know how to influence, negotiate, and bring people on board to get the best outcomes. 

Benefits  

We are a large, diverse and ambitious business, which will give you all the challenge you could wish for. We know that there’s always more we can do to make you smile, that’s why we offer a comprehensive benefits package with each role, yours will include: 

• Full Health & Fitness membership for you, a nominated adult and up to 4 juniors 

• Flexible working 

• Up to 2% annual bonus for all employees 

• An opportunity to purchase additional annual leave 

• Lots of opportunity to access ongoing personal learning and development 

• Access to our Company Pension scheme 

• Cashback plan for healthcare costs – up to £500 saving per year 

• Discounts of up to 50% on activities, centre shop and cafes 

• Extra perks including huge discounts and offers from shops, cinemas and much more.and 

What’s next?

If you meet the criteria and are ready to make the next step in your career then click apply. You will be redirected to our careers site where you can discover more about the role, read a full job description and apply directly to us.

As part of our commitment to diversity and inclusion, we offer a guaranteed interview to candidates who are disabled, neurodiverse, or have served in the Armed Forces, provided they meet the essential criteria for the role. If you would like to be considered under this scheme, please indicate this in your application. We are dedicated to creating a supportive and accessible recruitment process for all.

We are committed to creating an inclusive and accessible recruitment process. If you require any reasonable adjustments to support your application or interview experience, please let us know. We’re happy to work with you to ensure you have the opportunity to perform at your best.

If you are a Places for People customer and you’re looking for support with your application, please contact our skills and employment team on

If you are a recruitment agency please note we operate a PSL and do not take cold calls 

Safeguarding

At Places for People, safeguarding is everyone’s responsibility. We are committed to creating safe communities for our customers and colleagues by protecting children, young people, and adults at risk from harm, abuse, and neglect. 

We follow robust safeguarding policies and procedures, ensuring all employees, volunteers, and contractors uphold the highest standards of safeguarding and accountability. Our recruitment process includes pre-employment checks, including Disclosure and Barring Service (DBS) checks where applicable, to promote a safe and secure working environment. 

By joining Places for People, you are expected to contribute to our safeguarding culture, following our policies and reporting concerns to protect those in our communities