Consumer Insights and Customer Journeys Lead

Dogs Trust is looking for a Consumer Insights and Customer Journeys Lead to head up a team focused on understanding our audiences and optimising their end to end journeys across every touchpoint. You’ll use insight to shape campaigns, and help deliver our mission of giving every dog the life they deserve.  What does this role […]

Dogs Trust is looking for a Consumer Insights and Customer Journeys Lead to head up a team focused on understanding our audiences and optimising their end to end journeys across every touchpoint. You’ll use insight to shape campaigns, and help deliver our mission of giving every dog the life they deserve. 

What does this role do?

As Consumer Insights and Customer Journeys Lead you will:  

• Lead and develop a high-performing team, setting a clear vision for customer insight and journey optimisation across Dogs Trust. 
• Oversee audience research and data analysis, implement whole organisational segmentation,  turning insights into actionable strategies that enhance marketing and operational effectiveness. 
• Champion a data-driven, customer-first culture by embedding insight into decision-making and improving experiences across all touchpoints. 
• Map and optimise key customer journeys, identifying opportunities to reduce friction, improve engagement, and drive meaningful outcomes. 
• Collaborate cross-functionally, set KPIs, and regularly report on the impact of insights and journey initiatives to senior stakeholders. 

Could this be you?

With extensive commercial experience leading and developing high-performing consumer insights and customer journey teams, with a focus on data and insights, you will have a proven track record of developing and implementing successful audience segmentation and customer journey strategies.  You will also have a deep understanding of quantitative and qualitative research methodologies.  You will be an exceptional communicator with strong stakeholder management skills and an ability to translate and communicate complex data into clear, actionable insights. 

What do we do?

The Consumer Insights and Customer Journey team sit within Marketing and Communications under Marketing Strategy and Planning. Working alongside strategic communications experts within Marketing Strategy and Planning, the Consumer Insights and Customer Journey team is responsible for developing a deep understanding of Dogs Trust’s audiences through segmentation, research and data analysis to inform the development and implementation of our external communications and customer journey planning.   

About Dogs Trust

We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.