The White Company
Chrissie Rucker founded her company in 1994 with a vision to create stylish, white, designer-quality home items that offered exceptional quality and value for money. She emphasised simplicity in design while ensuring that the customer remained at the centre of the business. Rucker aimed to provide a shopping experience that was unparalleled, reflecting her commitment to both quality and customer satisfaction.
Our Story
From its inception in 1994, Chrissie Ruckers vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money. In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything and provided with a second-to-none shopping experience -…
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