Director of Global Recruitment, Marketing & Admissions

The University of York is seeking a Director of Global Recruitment, Marketing & Admissions to lead a strategic reimagining of tuition fee income generation. This role aims to enhance student recruitment at both domestic and international levels, addressing challenges in the higher education funding model. The successful candidate will oversee an integrated function encompassing recruitment, marketing, access, conversion, and admissions. With a focus on innovation and data-driven strategies, the role requires significant leadership experience and a commitment to diversity, encouraging applications from under-represented groups. The closing date for applications is 8 September 2025.

Director of Global Recruitment, Marketing & Admissions 

Competitive remuneration and benefits

Reimagine. Recruitment

The University of York exists for public good. Enquiring minds, inspirational teaching, pioneering research, global ambition, local commitment and social purpose are the foundations of that mission.

With a strong sense of purpose, a reputation for excellence, and a clear strategic direction, we are entering a new phase of growth. Having made bold decisions to streamline and strengthen our organisation, we are now ready to invest in a new, future-focused approach to driving a diversified strategy to deliver against student recruitment – both international and domestic – targets.

The new role of Director of Global Recruitment, Marketing & Admissions offers a rare opportunity to shape a strategic reimagining of diversified tuition fee income generation at York. You will lead the development of a high-impact, integrated function spanning recruitment, marketing, access, conversion and admissions across all student levels and markets. Reporting directly to the Chief Financial and Operating Officer and sitting on the Professional Services Executive Board, this is a role of real strategic importance.

York has been at the forefront of recognising and responding to interdependent challenges caused by the fragility of the UK HE funding model intersected with policy challenges that have adversely impacted on traditional UK HE’s international student recruitment outcomes. But we are even more cognisant of impending changes including demographic and technology changes that will require innovative responses in relation to portfolio, delivery and partnership alliances.

With strong institutional support behind you, you’ll have the platform to fundamentally rethink how we attract and connect with prospective students. This includes reengineering our CRM infrastructure, relaunching our digital and social media student recruitment strategies, and developing an insight-led approach that positions York’s outstanding education proposition to audiences globally and across the UK.

We are open-minded on sector background but clear on what success looks like. You’ll bring significant leadership experience in student recruitment and marketing, along with a proven track record of leading innovation and data-enabled strategic thinking, building high-performing teams, and delivering results in a dynamic and competitive environment.

You’ll be innovative, commercially aware, and able to inspire confidence across a complex organisation. Just as importantly, you’ll bring the resilience, clarity of purpose, and personal credibility to lead a transformative agenda in a values-driven and intellectually rich university. 

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The closing date for applications is noon on Monday 8 September 2025.

We particularly welcome applications from female candidates, and candidates who identify as Black, Asian, Minority Ethnic or Global Majority are strongly encouraged to apply as they are currently under-represented in leadership roles at the University.