British Heart Foundation
The British Heart Foundation (BHF) is embarking on a transformative programme aimed at enhancing customer engagement and increasing revenue. This initiative focuses on simplifying the process for customers to both provide support and receive assistance in achieving their objectives. To achieve this, BHF is implementing the Adobe Customer Data Platform (CDP) and Campaign, alongside Microsoft Dynamics 365 Customer. The programme's goal is to better identify, predict, and fulfil customer needs, ultimately driving incremental income for the organisation.
British Heart Foundation (BHF) are undertaking an exciting customer transformation programme to drive incremental income and make it easy for customers to both give and get help to achieve their goals through better identifying, predicting and meeting our customer needs.
Our transformation programme is implementing Adobe Customer Data Platform (CDP) and Campaign plus Microsoft Dynamics 365 Customer…
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