Regional Marketing Executive

COYA is seeking a Regional Marketing Executive to enhance its brand presence across various venues globally. This role requires collaboration with the Global Marketing Director and local teams to implement strategic marketing campaigns that align with COYA's values of fun, family, passion, innovation, and culture. Responsibilities include managing marketing materials, writing professional content, coordinating events, and analysing campaign performance. The ideal candidate will possess proven marketing experience, strong organisational skills, and excellent communication abilities. COYA offers a competitive salary, generous holiday allowance, and opportunities for international career growth within a creative environment.

Regional Marketing Executive COYA

Where hospitality meets culture, passion, and innovation.

At COYA, we dont just run restaurants we create immersive experiences that blend bold Latin American flavours, vibrant design, music, and outstanding hospitality. With locations around the world, we are a growing global lifestyle brand defined by our core values: Fun, Family, Passion, Innovation, and Culture.

Were looking for a Regional Marketing Executive to bring the COYA brand to life across our venues. This is a dynamic and hands-on role where youll work closely with the Global Marketing Director and local teams to develop and execute strategic marketing campaigns across multiple channels and customer touchpoints.

The Role

As a Regional Marketing Executive, you will be responsible for ensuring the consistent and high-quality execution of COYAs marketing strategy across different regions. This includes overseeing content, digital campaigns, CRM, events, and in-venue activations all while maintaining brand consistency and delivering engaging, high-performing campaigns.

Key Responsibilities

• Plan, coordinate, and deliver regional marketing campaigns aligned with global strategy and brand values.

• Manage the production of marketing materials including menus, digital assets, social content, and printed collateral.

• Write and edit professional marketing copy, press releases, emails, and internal communications.

• Collaborate with the wider marketing team, operations, design, PR, and content teams to ensure campaign success.

• Support the planning and execution of events, pop-ups, and cultural activations across venues.

• Work with external agencies and suppliers to ensure timely, on-budget delivery of planned tasks.

• Lead content planning for digital and CRM platforms (e.g. Mailchimp, CMS), ensuring quality and consistency.

• Liaise with teams across culinary, bar, music, and art to support campaign storytelling.

• Track campaign performance and ROI, prepare reports for internal reviews and board updates.

• Conduct competitor research and stay informed on market trends and opportunities.

What Were Looking For

• Proven marketing experience, ideally in hospitality, lifestyle, or multi-venue environments.

• Strong project management and organisational skills, with the ability to manage multiple campaigns.

• Excellent writing and editing skills with a keen eye for detail and brand tone.

• Confident communicator and collaborator across all levels of the business.

• Energetic, proactive, and adaptable to change someone who thrives in a fast-paced, creative culture.

• Knowledge of CRM tools (e.g. Mailchimp) and content management platforms.

Why COYA?

At COYA, we celebrate individuality, encourage growth, and believe in the power of shared experiences. Youll be joining a brand where creativity, innovation, and collaboration are valued and where your contributions genuinely make an impact. We offer opportunities for internationalexposure and the chance to be part of something bigger than just a job.

As a Regional Marketing Executive at COYA you can expect:

• Competitive salary

• Enhanced holiday package; 32 days holiday

• Long service award

• High street, leisure & retail discounts

• Opportunities to travel and work around the world with COYA

• Endless opportunities to grow and develop. We really believe in promoting from within.

• Employee Referral Program

• Global Dining Discounts with COYA and sister venues

• Family meals twice a day

• Generous gift when you become a parent

• Complimentary Zone 1 & Zone 2 travelcard

If the Regional Marketing Executive role sounds like you and you want to be a part of our incredible team, please apply and be prepared to tell us why you are perfect for the position.

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