Sales and Events Assistant

Smart Group is a London-based hospitality and event management company with over 25 years of experience, known for delivering exceptional experiences. The Sales and Events Assistant role focuses on sales and administration for Ticketed Events, particularly Shared Christmas Parties. Responsibilities include client engagement, database management, ticketing, event logistics, and supporting the operations team on-site. The position also involves promoting events at trade shows and creating marketing campaigns. Smart Group offers a range of employee benefits, including performance-related commission, generous holiday allowances, health plans, and a vibrant company culture.

ROLE OVERVIEW

Smart Group is a dynamic collection of hospitality, catering, venue, and event management businesses based in London, UK. With over 25 years of experience, the company is renowned for delivering unforgettable experiences across events and hospitality. Quality, passion, and integrity drive all the brands under Smart Group, providing exceptional service and personal attention to clients.

The Sales and Events Assistant role is primarily focused on overseeing the sales and event administration for our Ticketed Events, with a particular emphasis on Shared Christmas Parties. It combines client-facing sales activity with back-office administration to ensure the smooth delivery of events and high levels of customer satisfaction.

Principal Duties and Responsibilities:

Shared Christmas Parties:

Calling database for shared parties

• Using the CRM system to report on historical data
• Calling previous clients and negotiating offers where necessary
• Reacting to incoming enquiry
• Cold calling new data

Reporting for ticketed events

• Preparing ticketing reports
• Sending e-tickets
• Printing labels, letters etc to send drinks vouchers
• Reporting on menu and drinks orders to share with the operations team

Administration of logistics

• Produce and update all event information and reports for the catering teams and on-site managers.
• Ensure reports are communicated accurately and updated within agreed time frames

Attend shared party events

• Assisting operations team with on-site queries
• Scanning tickets and welcoming guests to the venue

Attend trade show events to showcase and promote Smart Parties throughout the year

• PA show, London Christmas Party Show, etc.
• Ensuring all data is correctly followed up

Additional responsibilities

• Make outgoing courtesy calls to existing and new clients to arrange and finalise their parties
• Up-selling drinks packages to shared party attendees
• Taking payments via the CRM system
• Co-ordinate feedback questionnaires, graphs and results
• Assist the marketing team, creating campaigns and new offers to promote the shared Christmas parties

BENEFITS

At Smart Group, we value our team, and as part of our commitment to creating a positive work environment, we offer the following benefits:

• Performance-related commission
• Holiday allowance starts at 22 days plus bank holidays, increasing with length of service
• Delicious, healthy breakfast and lunch menu served daily, cooked by a dedicated chef
• Shuttle bus pick up and drop off from Canada Water tube station morning and afternoon
• Access to Medicash health plan
• Fantastic restaurant and bar discounts via the CODE app
• Enhanced parental-leave pay (subject to length of service)
• Travel loan
• Fabulous regular social events
• Fun and vibrant company culture
• Generous refer-a-friend-bonus
• Free parking at our Head Office
• Cycle to work scheme
• 2x event tickets per year and friend a family discounts to ticketed events
• 1 x volunteer day per year

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